Local Search Voodoo
Local Online Search”
It’s been buzz phrase for a couple of years now but very few people understand the power of this type of information on the internet. With the advent of the iPhone, Blackberry and other visually advanced web-enabled phones, the cell phone is poised to replace the computer as the research tool of choice for local information.
Yeah, read that last part twice… these little pocket devices that go with you in your car are going to replace the computer for anyone who needs information or advice about where to go to find what they want…
So what’s the problem? The problem is the only way most businesses use local online search at all is as part of an SEO strategy for their web site. I got news for ya… the individual with the iPhone looking up “best margarita in north austin” doesn’t want to go to your web site. They may not even know your business name. They want a service or item and want the internet to send them to the nearest supplier. They want to see accurate addresses and phone numbers, hours of operations, and maybe even what credit cards you take. They don’t have to go to a web site to find this. There are hundreds of business directories on the internet that contain these bits of information and more for businesses who are taking advantage. Are you utilizing these resources? Do you even know how?
Lucky for you, that’s part of our voodoo…
