Google Land Grab?
On November 6th, Google had a newsletter go out urging Adwords advertisers to make sure they know where their regional targeting settings are because they’ve made a… well, there’s really no other way to describe this – a STUPID change to the default campaign settings when you set up a new campaign.
It’s bad enough that by default, even though Google’s own management teams tell you NOT to do this, Google turns both the content and search networks on in the same campaign. Now they’re going to be targeting your ads to the US AND CANADA by default.
Lest you think I am the only one who is appalled by this change…
this is horrible, i am a canadian who runs alot of canada only campaigns. the last thing i want to see is big budget American firms unknowingly targeting the clogging up search results, with high bid price ads, completely irrelevant to Canadian customers. – glenn walker
Google showing their schizo side again.
This is another of those more is better policies that seems to fly in the face of what I consider a basic Google, especially AdWords, creed.
Quality is better than Quantity.
I always hate to see these default settings that hammer the uninformed. – Tom Hale
Or see PPC Hero’s Article
To me, this looks like a beancounter’s way to make a quick buck off the un-or under-informed. Anyone new to PPC will be duped by this one just like they have been with the content network. And Canadian marketers will have a worse time of it – US advertisers will be influencing markets they may not even be relevant for, driving up ad prices and misleading searchers.
I thought the Holy Mantra at Google was “provide the best quality search results regardless of paid ad content.” This will totally muck up paid ad results for any regular Joe using google.ca.
I guess while Sergey Brin is off writing the story of his life in blogs, his vision of the ultimate relevant search engine is being trashed…
Sorry, ouija has no special extra insight.
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