Author Archive
Twitter Weekly Updates for 2009-04-19
New SmallBiz Trends: A World Brought Together Via the Web: G’day, Mate!: The Small Business .. http://9ltzk.tk # From PPCHero! – Happy Friday everyone! I’m going to be out of town next week, but I’m.. http://shortna.me/9b087 # From my mailbox: Google Analytics has come along way since the acquisition of Urchin was announc.. http://chilp.it/?ad23f8 # [...]
Will Courts Be Able to Stop Trademark Camping?
Finally, a judge who understands what’s happening regarding the use of trademarks as keywords has made a ruling that using trademarked names and phrases in a leyword list is, in fact, commercial use of someone else’s trademark and constitutes an attempt to mislead the consumer.
Adding a 5th Dimension to PPC Testing
PPC analytsts are generally familiar with a standard set of landing page test dimensions – placement of elements on the page, voicing the call to action (color and wording), varying degrees of branding, and ultimately, the conversion event itself. You can set up split-testing by simply duplicating entire campaigns, changing one test dimension and setting up ad schedules. Most people test a landing page’s physical elements – color, wording, content, form or no form, etc. Very few people test these different elements along with timing.
The Most Misused Tool In Pay Per Click
Spyfu… nifty gadget, valuable tool, but all too often misunderstood and misused. And this is all because they go where no tool has gone before (or should go) – they guesstimate ad spends. This is what countless business owners think they need in order to succeed. They are mistaken.
Astounding Predictions For Mobile Search
Local mobile advertising is expected to boom into a $500 million business by the time the economy rebounds in 2011. Look at your calendar – the local mobile paid ad business hit $20 million by 2008 and is expected to quadruple in 2009 alone…
Internet takes 61% of Local Business Searches
The increased usage of mobile web is causing a shift from the main-stay directories to online resources. According to a comScore report, internet-based resources have already claimed over 60% of local search.
