Business VooDoo
Hanging A Useful “Shingle”
Before you hang out your shingle, figure out exactly what your web site is supposed to do first. Brochure-ware sites are no longer useful. “Billboards on the Information Highway” are way outdated – don’t fool yourself into thinking your web site can be of any use to you if you’re just using it as an electronic business card. You don’t need bling. You need a purpose for the site to fulfill that makes it worth the trouble it took (and the money it costs) to keep it around.
Avoid The Top Three Affiliate Marketing Fails – Part 1
There are some basic features that most failed affiliate marketers share. There are more than three, but a few issues seem to show up over and over again – and I’m not even a person who voluntarily works with affiliate marketers and I see this… so they merit some individual attention.
The Pay Per Click Package Deal – part 3: Means to an End
It’s surprising to me how much news there’s been in the online ad world lately about “post click” optimization. It’s as though it never occurred to anyone that the transaction doesn’t end on the landing page. If you aren’t tracking user behavior, watching the paths your visitors take through your site after the click, you’re missing a huge chunk of the story.
Will Courts Be Able to Stop Trademark Camping?
Finally, a judge who understands what’s happening regarding the use of trademarks as keywords has made a ruling that using trademarked names and phrases in a leyword list is, in fact, commercial use of someone else’s trademark and constitutes an attempt to mislead the consumer.
Astounding Predictions For Mobile Search
Local mobile advertising is expected to boom into a $500 million business by the time the economy rebounds in 2011. Look at your calendar – the local mobile paid ad business hit $20 million by 2008 and is expected to quadruple in 2009 alone…
Internet takes 61% of Local Business Searches
The increased usage of mobile web is causing a shift from the main-stay directories to online resources. According to a comScore report, internet-based resources have already claimed over 60% of local search.
