New Ouija Toys
The Most Misused Tool In Pay Per Click
Spyfu… nifty gadget, valuable tool, but all too often misunderstood and misused. And this is all because they go where no tool has gone before (or should go) – they guesstimate ad spends. This is what countless business owners think they need in order to succeed. They are mistaken.
Use The Tools, Webmaster Tools
There are many neat and nifty gadgets and gizmos you can put in here but one that should be on every SEO and PPC analysts dashboard is the gadget for Google’s Webmaster Tools.
Find of the Month – PPC Bully
Emil Paz and Yefi Gureni have come up with a mathematical process for attempting to determine one of the most elusive of pay per click metrics (from a spying perspective) – ad profitability.
SpyFu Introduces Kombat!
$10 discount on SpyFu subscriptions, in celebration of their new feature, SpyFu Kombat.
Photoshop Halloween Brushes
In case you aren’t in on the secret, I’m not a designer… but some times I play one on the internet. In the spirit of play-acting and fall-ness, here’s a list of some of the most interesting “Halloween” themed Photoshop brush sets I’ve run across lately.
Wordle and the Horrible Landing Page
First thing to remember – repeat after me – Google is NOT a person. Googlebot is not going to buy your products. People buy products. Search engine designers have been shouting for years for us to stop trying to optimize for their algorithms and just write for our customers, but no one listens. Choosing to make a purchase on a web site is a complicated psychological process. Deciding how relevant a web page is to a certain keyword is NOT. You cannot achieve maximum results for both processes with the same page. You must compromise or you lose.
