Special Voodoo
Adding a 5th Dimension to PPC Testing
PPC analytsts are generally familiar with a standard set of landing page test dimensions – placement of elements on the page, voicing the call to action (color and wording), varying degrees of branding, and ultimately, the conversion event itself. You can set up split-testing by simply duplicating entire campaigns, changing one test dimension and setting up ad schedules. Most people test a landing page’s physical elements – color, wording, content, form or no form, etc. Very few people test these different elements along with timing.
Make Mountains Out Of Molehills
I believe history indicates that Wards actually beat Sears to the punch with catalog shopping itself, an incredible innovation for the time. But Richard Sears didn’t let Ward’s “first to market” status be an impassable mountain. What did he do?
Five Simple Things That Make PPC Easier
Not all workflow improvements have to cost a fortune. Some are simply a matter of practicality. Ultimately, being orgranized, imaginative, and well-informed will help you to become more effective in your quest for PPC dominance. Here are 5 simple things to make PPC easier.
Grow Your Own Voodoo
I am often asked how others can learn to do what I do. Here are three tips to help you develop your own brand of metric voodoo.
“Keep Tabs” Using Social Bookmarks and Feeds
If you’re not making time to utilize social bookmarking tools to keep up with the experts, you may have a lot to learn. But you might be able to just get lucky and spy opportunities to beat your cohorts to the punch if you’ve got the right connections.
Quality Score Issues? Make Sure Adsbot Can See Your Landing Page
Google Webmaster Tools seems to be overlooked by the PPC community. Organic optimizers love it, but the PPC analysts kinda go “meh.” My question is why?
