PPC
Our Mystic PPC can mean the difference between a project “taking off” or a project “going down.” There’s no substitute for solid SEO and good old-fashioned word-of-mouth, but sensible online advertising can jump-start a sagging endeavor when planned and executed with skill.
We can tailor pay per click strategies to your needs, whether those are bid-to-economic strategies or bid-to-position strategies. We can advise, develop and execute both.
Intuitive Incrementalism
The closest modern marketing term that describes our method of developing long-term, low risk pay per click strategies is “intuitive incrementalism.” The basis of this type of tactic is the small change based on emotional as well as logical factors. Buying something online is perhaps the most valid example of emotional buying there is. After all, you’ve been persuaded to give up instant gratification for this item you ordered… there’s gotta be something else involved here besides a simple call-to-action, otherwise the call-to-action would work on everyone.
Most marketting professionals don’t give enough credence to the emotional factors that go in to the buying decision. We use our voodoo. Well, it’s not real voodoo, it’s marketing voodoo… we get inside the shopping process – reconnect with the buyer so that we can use our instincts in combination with metrics to make the most beneficial marketing decisions for a web site. Whether we’re testing landing pages or assessing competition, this instinct plays just as important a role in developing strategy as an Adwords or analytics report.
If you’d like more details on how our unique pay-per-click approach might work for you, just use the form below to drop us a line. We’ll send you a little voodoo.
