Will Courts Be Able to Stop Trademark Camping?
Finally, a judge who understands what’s happening regarding the use of trademarks as keywords has made a ruling that using trademarked names and phrases in a leyword list is, in fact, commercial use of someone else’s trademark and constitutes an attempt to mislead the consumer.
The Pay Per Click Package Deal – part 1: Understand the System
Setting up a new Adwords account reminds me of the scene in Star Wars Episode IV where they finally get off the Death Star after shooting up all the pursuit and Leia says, “they let us go. It’s the only reason for the ease of our escape,” and Han looks at her like she’s nuts and says, “easy? You callthat easy?” Setting up a new campaign in Adwords is not exactly easy, but they do skip you through a lot of things that you need to pay attention to.
Adwords Seminars For Success
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On January 28 and 29, Google-sponsored Adwords Seminars For Success will be taking place. Wednesday the 28th, the topic will be Optimization and Tools, followed on Thursday by topics on Bidding and Testing.
You can find more details here – http://www.google.com/adwords/seminars/adwords301.html
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A “Duh” Moment from Google Adwords
Did you hear the news? Google released one of their tidbits of Quality Score wisdom this week. Get this… conversion rate, you know that part of the Adwords account that is totally optional, is not, I repeat, NOT a component in determining Quality Score.
Google Land Grab?
It’s bad enough that by default, even thought Google’s own management teams tell you NOT to do this, Google turns both the content and search networks on in the same campaign. Now they’re going to be targeting your ads to the US AND CANADA by default.
