Hanging A Useful “Shingle”
Before you hang out your shingle, figure out exactly what your web site is supposed to do first. Brochure-ware sites are no longer useful. “Billboards on the Information Highway” are way outdated – don’t fool yourself into thinking your web site can be of any use to you if you’re just using it as an electronic business card. You don’t need bling. You need a purpose for the site to fulfill that makes it worth the trouble it took (and the money it costs) to keep it around.
An Argument for Contemplation
Contemplation is not something you see a lot of where I work (meaning the Internet in general). I’m constantly surrounded by people who want things in a hurry, people demanding instant solutions to complicated problems, people who have this permanent sense of urgency oozing from every pore every time you talk to them, and people who can’t talk about the same subject for more than 6 and a half minutes without getting bored and moving onto the next great superficial but exciting topic of discussion.
Avoiding the Online Business FAIL
One of the single, most devastating mistakes I see happen on a regular basis with respect to failure of new internet ventures is lack of planning and development…
