The Most Misused Tool In Pay Per Click
Spyfu… nifty gadget, valuable tool, but all too often misunderstood and misused. And this is all because they go where no tool has gone before (or should go) – they guesstimate ad spends. This is what countless business owners think they need in order to succeed. They are mistaken.
Find of the Month – PPC Bully
Emil Paz and Yefi Gureni have come up with a mathematical process for attempting to determine one of the most elusive of pay per click metrics (from a spying perspective) – ad profitability.
Why I Hate “Your Competitors Top Performing Keywords”
Tell me, mister ad guru, just how do you define “top performing keyword?” How can you make a determination, from outside the account, which keywords actually perform best for anyone other than yourself without violating a non-disclosure agreement or something?
