Will Courts Be Able to Stop Trademark Camping?
Finally, a judge who understands what’s happening regarding the use of trademarks as keywords has made a ruling that using trademarked names and phrases in a leyword list is, in fact, commercial use of someone else’s trademark and constitutes an attempt to mislead the consumer.
Why I Hate “Your Competitors Top Performing Keywords”
Tell me, mister ad guru, just how do you define “top performing keyword?” How can you make a determination, from outside the account, which keywords actually perform best for anyone other than yourself without violating a non-disclosure agreement or something?
Wordle and the Horrible Landing Page
First thing to remember – repeat after me – Google is NOT a person. Googlebot is not going to buy your products. People buy products. Search engine designers have been shouting for years for us to stop trying to optimize for their algorithms and just write for our customers, but no one listens. Choosing to make a purchase on a web site is a complicated psychological process. Deciding how relevant a web page is to a certain keyword is NOT. You cannot achieve maximum results for both processes with the same page. You must compromise or you lose.
Thinking at Your Search Marketing Sideways
Go to Wordle and test the text on your landing page and if you are not willing to use the result as an ad for your product, your page needs work. Imagine what Googlebot thinks of it now?
Beyond Your Average Keyword Research
Dave Snyder, who writes the Snydey Sense blog, presented the following slide show last week at the South Florida SEO meetup – See the slides Advanced Keyword Research View SlideShare presentation or Upload your own. (tags: research keyword) You can read more about Dave’s techniques on his blog. Dave Snyder, who writes the Snydey Sense [...]
