Click Fraud Might Be Down, But It’s Still Scary
The good news across the board though, is that the PPC platforms themselves are accounting for the drop in click fraud, as they’ve become more sophisticated in preventing it. The bad news, of course, is that click fraudsters are moving to other types of ad networks, which are still more susceptible to these sorts of attacks. Darn.
Five Simple Things That Make PPC Easier
Not all workflow improvements have to cost a fortune. Some are simply a matter of practicality. Ultimately, being orgranized, imaginative, and well-informed will help you to become more effective in your quest for PPC dominance. Here are 5 simple things to make PPC easier.
The Pay Per Click Package Deal – part 1: Understand the System
Setting up a new Adwords account reminds me of the scene in Star Wars Episode IV where they finally get off the Death Star after shooting up all the pursuit and Leia says, “they let us go. It’s the only reason for the ease of our escape,” and Han looks at her like she’s nuts and says, “easy? You callthat easy?” Setting up a new campaign in Adwords is not exactly easy, but they do skip you through a lot of things that you need to pay attention to.
Find of the Month – PPC Bully
Emil Paz and Yefi Gureni have come up with a mathematical process for attempting to determine one of the most elusive of pay per click metrics (from a spying perspective) – ad profitability.
SpyFu Introduces Kombat!
$10 discount on SpyFu subscriptions, in celebration of their new feature, SpyFu Kombat.
Quality Score Issues? Make Sure Adsbot Can See Your Landing Page
Google Webmaster Tools seems to be overlooked by the PPC community. Organic optimizers love it, but the PPC analysts kinda go “meh.” My question is why?
