The Pay Per Click Package Deal – part 1: Understand the System
Setting up a new Adwords account reminds me of the scene in Star Wars Episode IV where they finally get off the Death Star after shooting up all the pursuit and Leia says, “they let us go. It’s the only reason for the ease of our escape,” and Han looks at her like she’s nuts and says, “easy? You callthat easy?” Setting up a new campaign in Adwords is not exactly easy, but they do skip you through a lot of things that you need to pay attention to.
A “Duh” Moment from Google Adwords
Did you hear the news? Google released one of their tidbits of Quality Score wisdom this week. Get this… conversion rate, you know that part of the Adwords account that is totally optional, is not, I repeat, NOT a component in determining Quality Score.
Quality Score Issues? Make Sure Adsbot Can See Your Landing Page
Google Webmaster Tools seems to be overlooked by the PPC community. Organic optimizers love it, but the PPC analysts kinda go “meh.” My question is why?
