The TV Commercial Conundrum
Marketers, you have, in the internet, the perfect, completely FREE, perpetual focus group, if you’d just learn how to use it. If you’re a big-dollar marketing firm and you don’t include this sort of testing in your video ad production process, you might want to take another look – you no longer have an excuse to be ignorant of the immediate feedback potential of free video streaming sites as viable test beds.
Adding a 5th Dimension to PPC Testing
PPC analytsts are generally familiar with a standard set of landing page test dimensions – placement of elements on the page, voicing the call to action (color and wording), varying degrees of branding, and ultimately, the conversion event itself. You can set up split-testing by simply duplicating entire campaigns, changing one test dimension and setting up ad schedules. Most people test a landing page’s physical elements – color, wording, content, form or no form, etc. Very few people test these different elements along with timing.
