Use The Tools, Webmaster Tools
There are many neat and nifty gadgets and gizmos you can put in here but one that should be on every SEO and PPC analysts dashboard is the gadget for Google’s Webmaster Tools.
Quality Score Issues? Make Sure Adsbot Can See Your Landing Page
Google Webmaster Tools seems to be overlooked by the PPC community. Organic optimizers love it, but the PPC analysts kinda go “meh.” My question is why?

