Wordle and the Horrible Landing Page
First thing to remember – repeat after me – Google is NOT a person. Googlebot is not going to buy your products. People buy products. Search engine designers have been shouting for years for us to stop trying to optimize for their algorithms and just write for our customers, but no one listens. Choosing to make a purchase on a web site is a complicated psychological process. Deciding how relevant a web page is to a certain keyword is NOT. You cannot achieve maximum results for both processes with the same page. You must compromise or you lose.
Thinking at Your Search Marketing Sideways
Go to Wordle and test the text on your landing page and if you are not willing to use the result as an ad for your product, your page needs work. Imagine what Googlebot thinks of it now?
